Migrant salesman. Cult icon.

The story of the 83-year-old’s life, who arrived in Australia penniless in 1956 from Sicily and became a millionaire. Part biography, part cultural celebration, Madeleine Martiniello’s film traces Cozzo’s personal fortunes alongside those of the generations of migrants who have been drawn to his ornate, ostentatious wares, viewing ownership of them as a sign of success.